Recognizing the direction they’re blowing will take deeper insight than holding up a wet finger if you want to know how casino gaming and sports betting is going to play out. The winds of change are more of a gentle breeze in Texas. Making progress on a subject that has largely remained a third-rail political issue requires a communications strategy informed by an understanding of its history and prepared with tested messaging.
But companies serious about making a play for casino gaming and sports betting in Texas must understand the history, the players, the politics, and how people’s opinions are evolving. The reasons for the changes in attitude are numerous and complicated. Texas has a long history of opposition to casino gaming and sports betting, but there are indications opposition may be eroding.
